3 Takeaways from the Pop-Up Restaurant Concept
The pop-up restaurant might have seemed like a transient food craze, but this dining concept based on limited-edition food experiences might have sparked a long-lasting trend.
There is clearly something behind the pop-up restaurant concept that has made it so generally successful. Let’s dig deeper to discover the ideas that the pop-up restaurant is built on – ideas that you can incorporate into your own restaurant.
1. Cultivate an air of exclusivity and scarcity.
Part of what makes pop-ups so popular is the sense of urgency that accompanies them. There’s a now-or-never aspect that is irresistible to customers. Pop-ups are only open for a month, a week or a day at a time. Occasionally, you have no idea when they will appear and no idea when they will close.
To incorporate the spirit of scarcity in your restaurant, consider hosting more one-night events. Or, introduce menu items that are only available for a limited time. It’s a great way to test out foods and combinations that you might want to eventually add to your regular menu.
2. Invest in out-of-the-box menu items.
Food made from scraps? Pie and coffee based on the TV show Twin Peaks? Pop-up restaurants aren’t afraid to take risks with their food. It can’t hurt – they’re already expecting to close soon after opening! Many popular chefs open pop-up restaurants to experiment without the weight of a permanent restaurant business to worry about. They get a chance to explore new dishes and be creative with very few consequences.
You can be just as creative in your own restaurant, and you have to be. In order to draw more customers to your restaurant than your competitors, you need to show that you have something interesting and unique to offer. How can you take your cuisine to the next level?
3. Create buzz with social media.
Pop-up restaurants are the dining rooms for the Instagram generation. More often than not, crowds attend these limited-edition dining experiences not just for the food but for the content. The social media buzz, heightened by the sense of urgency, creates a snowball effect that can make pop-up restaurants really popular and in some cases even turn them into long-term food businesses.
If your restaurant isn’t on social media, why not? It’s an easy and free way to get your restaurant in the public eye, and helps you to promote your food and interact with customers. Attract guests with photo opportunities and social media campaigns.
The pop-up restaurant concept is all about experimentation and once-in-a-lifetime experiences. So don’t be afraid to take a chance!